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Marketing and Sales Manager / AASLH

12/16/2021 2:25 PM | Tennessee Association Of Museums (Administrator)

Position Posting –Marketing and Sales Manager

American Association for State and Local History

Full-time Exempt Position
Salary Range: $46,000-48,000


General Responsibilites:
The Marketing and Sales Manager provides overall strategic and operational leadership for marketing and communications efforts targeted to various audiences, including members, nonmembers, the field, and the public. They will ensure accurate, consistent messaging in organization’s marketing and membership building initiatives. They will also be responsible for ad sales, sponsorships, and other entrepreneurial efforts for the association. 


Specific Duties and Responsibilities:

General Marketing

  • Has overall management responsibility for marketing activities that support membership, products, and programs

  • Develops new marketing opportunities and improves existing strategies

  • Develop a yearly marketing plan to promote the organization including brand awareness, membership, and professional development.

  • Oversees the development and distribution of all print and electronic collateral. 

  • Develops tracking systems to measure and evaluate effectiveness of marketing efforts, including setting quarterly and annual sales and revenue goals for advertising and sponsorships

Membership and Sales

  • Promotes membership in the Association

  • Sets quarterly and annual sales and revenue goals for advertising and sponsorships

  • Solicits and secures ads, sales, and sponsorships for the AASLH Annual Meeting and Online Conference, History News magazine, and the AASLH Career Center.

  • Represents AASLH at one to two outside conferences a year to promote membership and other services (ex: NCPH, AAM) 

Communication and Media

  • Composes regular e-blasts and social media posts to members and contacts, consulting with other staff to make sure information about all programs and services is being communicated regularly to members and other audiences.

  • Manages the AASLH website, working with outside developer when necessary, so that it remains a valuable resource for members and membership recruitment

  • Sends press releases to general media and manages AASLH’s usage of Cision.





Annual Meeting and Online Conference 

  • Markets the Annual Meeting and Online Conference and works with other staff to increase visibility of these conferences to grow registration rates

  • Sells and promotes exhibit hall booths and sponsorships working with the Development Coordinator.

  • Assists with the print programs, and works with the designer on any other promotional material needed 

  • Commissions the conference app to ensure consistency with AASLH brand

  • Coordinates the photographer and any photo opportunities throughout the Annual Meeting

  • Works with host committee, AASLH blog editor, and Chief of Operations to gather photographs, marketing materials, and other items to enhance meeting marketing

  • Attends Annual Meeting and assists at the Annual Meeting as the Exhibit Hall contact and other duties as needed.

Additional Duties

  • Other projects as assigned 



Qualifications:

Minimum two years cumulative work experience for a nonprofit membership association or a public history institution, such as a museum, historical society, humanities council, or a related agency, business, or institution. Experience and knowledge with marketing and/or sales is preferred. Bachelor’s in Marketing, Communications, History, Public History, Museum Studies, or closely related field is preferred. 


Requirements:

Marketing and Sales Manager also must have strong written communications skills, as they will produce content for the organization’s publications and communication pieces. The manager must also have excellent oral communications skills, an aptitude for tracking, calculating, and analyzing marketing numbers; strong customer service skills; and the ability to manage multiple projects at the same time with attention to detail. Knowledge of social networks, mobile devices, and online communication required. Intermediate knowledge of Microsoft Word, Excel, web design, and contact management systems preferred. Graphic design skills are a plus.


Benefits:
A competitive benefits package includes medical, dental, and vision insurance, retirement plan, and paid leave.


To Apply

Submit resume, cover letter, and list of three professional references in a single PDF to hawkins@aaslh.org.  Review of applications will begin January 7 and continue until the position is filled. Anticipated start date is mid- to late February/ Please note that successful candidate may have to pass a background check.


About AASLH

The American Association for State and Local History, a 501(c)3 nonprofit organization, is a national membership association serving those who preserve and interpret history. AASLH provides leadership and resources to help the history community thrive and make the past more meaningful to all people. From its headquarters in Nashville, Tennessee, AASLH conducts research and advocacy efforts, publishes books, technical publications, and a magazine and maintains numerous affinity groups and committees serving a broad range of constituents across the historical community. The association also sponsors online professional development training, regional and national training workshops, and an annual meeting as well as an online conference. AASLH’s range of projects and national visibility has been increasing because the organization is growing, has taken a lead national role in planning for the nation’s 250th anniversary in 2026, and is conducting field-wide research that it is using to develop resources for the entire public history community.  For more information, visit https://aaslh.org/.


At AASLH, we have five core values:

  1. We are big picture focused. We don’t let the urgency of daily tasks cloud our view of the mission.

  2. We are learners. We seek out opportunities to grow, acquire knowledge, attain new skills, and share it all with others.

  3. We are not afraid of risks. We find the best solutions, even if that means trying something new or changing the way we’ve always done it.

  4.  We are positive and supportive. We celebrate the good, lift each other up, and reject the temptation to be snarky.

  5. We are enthusiastic collaborators. We embrace opportunities to work with others—even when it seems easier to just do it ourselves.


AASLH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, sexual orientation, among other things, or status as a qualified individual with disability.



PO Box 330984   Nashville, TN 37203   (615) 495-3354   tnmuseums@gmail.com

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