Marketing and Digital Content Manager
The East Tennessee Historical Society is seeking a full-time Marketing and Digital Content Manager to create, implement, and oversee marketing and communications that effectively describe and promote our mission and programs. The Marketing and Digital Content Manager’s primary role is to manage digital and print content development and dissemination, including brochures, press releases, promotional materials, newsletters, social media, website content and maintenance, and more.
This candidate will have a dynamic personality, the ability to build professional relationships with internal and external partners, pay strong attention to detail, work under tight deadlines, and be self motivated.
• Develop and implement communications calendar and digital content strategies across all online platforms
• Drive traffic and engagement that translates to event registrations, donations, museum attendance, and increased visibility of ETHS
• Measure and analyze the results of marketing activity to inform future marketing campaigns • Manage website strategy and development, including layout of website, content inventories, and software integrations
• Produce creative and engaging printed and virtual promotional materials including brochures, publications, newsletters, e-blasts, advertisements, and more
• Create and disseminate compelling press releases as well as cultivate and maintain a network of media contacts
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice; optimized for search and constituent experience for all channels of content (online, social media, email, mobile, video, print, and in-person)
• Employ the best practices in grammar, messaging, writing, and style
• Evolve standards, systems, workflow, and best practices for content creation, content distribution, content maintenance, content retrieval, and content repurposing
• Leverage market data to develop content themes and topics fitting for the ETHS audience• Ability to work in an office environment with some occasional travel
Attributes and Skills
• Excellent communication and writing skills with attention to detail
• Knack for proofreading and editing printed and digital material
• Strong leadership skills: confidence, presence and poise, high cognitive and emotional intelligence, empathy, resiliency, work ethic, leading by example
• Team player who works well collaboratively and is quick to credit others
• Effective time management skills and the ability to multi-task; calm under pressure• Strong intellectual curiosity and high attention to detail
• Positive attitude with humility and a sense of humor
• Interest in and appreciation for history
Education and Professional Experience
• Bachelor's degree or higher in Marketing, English, Communication, Public Relations, History, or related field
• Experience with design and web development programs such as Adobe Creative Suite, WordPress, Drupal, etc.
• 3+ years of experience with digital marketing and content-related work
• $40,000 - $50,000 per year
For consideration, please send cover letter, résumé, and salary requirement to eths@eastTNhistory.org. If submitted via post, please mail to ETHS, Attn: Stephanie Henry, P.O. Box 1629, Knoxville, TN 37901- 1629.
We are committed to providing equal employment opportunities in recruiting, hiring, training, promotions, compensation, and other aspects of employment for all qualified applicants and employees without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender identity, genetic information, or veteran status.
About the East Tennessee Historical Society
Founded in 1834, the East Tennessee Historical Society (ETHS) is one of the oldest and most distinguished organizations of its kind in the country. Headquartered in Knoxville, ETHS serves a 35- county region with its mission to “preserve, interpret, and promote the history of the East Tennessee region, its people, history, culture, and heritage.” It operates the award-winning Museum of East Tennessee History, publishes a scholarly journal and the bi-annual Tennessee Ancestors magazine, sponsors lectures and other public programs, such as First Families of Tennessee and Civil War Families of Tennessee, and offers a variety of educational programs for schools virtually and in person.
The Society’s offices are located in thriving downtown Knoxville, and the organization works closely with the Knox County Government, the City of Knoxville, Visit Knoxville, the University of Tennessee and other institutions of higher learning in the area, East Tennessee school districts, and other affinity groups to provide a variety of digital and traditional programming for varied constituents.