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Marketing and Digital Content Manager / East TN Historical Society

09/14/2021 10:52 AM | Tennessee Association Of Museums (Administrator)

Marketing and Digital Content Manager 

Job Summary:  

The East Tennessee Historical Society is seeking a full-time Marketing and Digital Content Manager to  create, implement, and oversee marketing and communications that effectively describe and promote  our mission and programs. The Marketing and Digital Content Manager’s primary role is to manage  digital and print content development and dissemination, including brochures, press releases,  promotional materials, newsletters, social media, website content and maintenance, and more. 

This candidate will have a dynamic personality, the ability to build professional relationships with  internal and external partners, pay strong attention to detail, work under tight deadlines, and be self motivated.  

Responsibilities:  

Develop and implement communications calendar and digital content strategies across all online  platforms 

Drive traffic and engagement that translates to event registrations, donations, museum  attendance, and increased visibility of ETHS 

Measure and analyze the results of marketing activity to inform future marketing campaigns Manage website strategy and development, including layout of website, content inventories,  and software integrations 

Produce creative and engaging printed and virtual promotional materials including brochures,  publications, newsletters, e-blasts, advertisements, and more 

Create and disseminate compelling press releases as well as cultivate and maintain a network of  media contacts 

Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice; optimized  for search and constituent experience for all channels of content (online, social media, email,  mobile, video, print, and in-person) 

Employ the best practices in grammar, messaging, writing, and style 

Evolve standards, systems, workflow, and best practices for content creation, content  distribution, content maintenance, content retrieval, and content repurposing 

Leverage market data to develop content themes and topics fitting for the ETHS audience Ability to work in an office environment with some occasional travel 

Attributes and Skills 

Excellent communication and writing skills with attention to detail 

Knack for proofreading and editing printed and digital material

Strong leadership skills: confidence, presence and poise, high cognitive and emotional  intelligence, empathy, resiliency, work ethic, leading by example 

Team player who works well collaboratively and is quick to credit others 

Effective time management skills and the ability to multi-task; calm under pressure Strong intellectual curiosity and high attention to detail 

Positive attitude with humility and a sense of humor 

Interest in and appreciation for history 

Education and Professional Experience 

Bachelor's degree or higher in Marketing, English, Communication, Public Relations, History, or  related field  

Experience with design and web development programs such as Adobe Creative Suite,  WordPress, Drupal, etc. 

3+ years of experience with digital marketing and content-related work  

Portfolio  

Salary Range:  

$40,000 - $50,000 per year  

For consideration, please send cover letter, résumé, and salary requirement to eths@eastTNhistory.org.  If submitted via post, please mail to ETHS, Attn: Stephanie Henry, P.O. Box 1629, Knoxville, TN 37901- 1629.  

We are committed to providing equal employment opportunities in recruiting, hiring, training,  promotions, compensation, and other aspects of employment for all qualified applicants and employees  without regard to sex, race, color, religion, national origin, age, disability, sexual orientation, gender  identity, genetic information, or veteran status. 

About the East Tennessee Historical Society 

Founded in 1834, the East Tennessee Historical Society (ETHS) is one of the oldest and most  distinguished organizations of its kind in the country. Headquartered in Knoxville, ETHS serves a 35- county region with its mission to “preserve, interpret, and promote the history of the East Tennessee  region, its people, history, culture, and heritage.” It operates the award-winning Museum of East  Tennessee History, publishes a scholarly journal and the bi-annual Tennessee Ancestors magazine,  sponsors lectures and other public programs, such as First Families of Tennessee and Civil War Families  of Tennessee, and offers a variety of educational programs for schools virtually and in person.  

The Society’s offices are located in thriving downtown Knoxville, and the organization works closely with  the Knox County Government, the City of Knoxville, Visit Knoxville, the University of Tennessee and  other institutions of higher learning in the area, East Tennessee school districts, and other affinity  groups to provide a variety of digital and traditional programming for varied constituents. 



PO Box 330984   Nashville, TN 37203   (615) 495-3354   tnmuseums@gmail.com

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